Suntonfly

Mixue is a popular ice cream and beverage brand that originated in China. Known for its affordable prices and wide range of products, including bubble teas, smoothies, and soft-serve ice cream, it has gained significant popularity across Asia, including in Malaysia.

In Malaysia, Mixue stands out for offering budget-friendly desserts and drinks while maintaining consistent quality. Its outlets have become increasingly popular, particularly among younger customers looking for trendy and Instagrammable dessert options. Mixue's simple and cheerful branding, combined with a focus on affordability, has made it a strong competitor in the Malaysian food and beverage market.

As of recent years, Mixue continues to expand its presence across Malaysia, opening more outlets in various cities and building a loyal customer base.