Senior Sales Manager

Minimum requirement must at least 5 years above work in the hotel industry and work in hotel sales department or related positions.
The Senior Sales Manager reporting to the Director of Sales is responsible for identifying, developing, and managing accounts within specific segments and developing new accounts
 or business opportunities within the corporate travel industry/leisure, generating and maximizing business potential of designated portfolio through daily sales activities.

The Senior Sales Manager will assist the Director of Sales to accelerate corporate or leisure client base by expanding the hotel’s business through executing the developed strategic plans to drive measurable and incremental sales revenue meeting revenue targets set. This position requires excellent communication skills, both written and verbal, and a proactive and growth mindset to work towards a successful hotel sales strategy.

Business Development
• Solicit new and existing accounts to meet/exceed revenue goals through telephone solicitation, outside sales calls, site inspections, and written communication.
• Meet or exceed personal sales solicitation call goals based on a minimum of 6 daily appointments covering existing and prospective accounts.
• Responsible for administration of all support services including but not limited to responding to emails and correspondence, input and maintenance of databases.
• Maintain a high profile within trade and professional associates dealing with their market area/segment(s).
• Interact with individuals outside the hotel within their sales area including, but not limited to clients, local hotel associations, and other members of the local community.
• Solicit corporate, consortia, and leisure accounts directly and jointly with others through the preparation, execution, and completion of Action Plans.
• Implement all Sales Action Plans related to their sales area as outlined in the Revenue/Business Plan.
• Within established parameters, quote and negotiate prices with customer representatives confirming reservations by letter and drawing up contracts; sign for the hotel and obtain customer signature to close the transaction.
• Upon contracting accounts, this position will be responsible for ongoing account management with contracted accounts and setting of production targets on a quarterly basis.
• Achieve established room night and revenue goals as outlined in the agreed upon incentive and annual business plan.
• When appropriate, and with agreement with the ADOS, attend major travel functions (trade shows, associations) that deal specifically with their marketing responsibility.
• Plan sales trips, under the direct approval of the ADOS, to major marketing areas, calling on accounts within their specific marketing area.
• As directed, compile and input market intelligence information to the Sales Information Management system.
• Develop and maintain knowledge of market trends, competition, and customers.
• Actively promote and produce sales leads for other sister hotels and for in-house sales staff.
• Provide feedback to the ADOS/DOSM on changing conditions, including trends in the competition, as a result of direct solicitation, telephone, and direct mail, in their market areas.
• Meet deadlines for assigned tasks.
• Establish and maintain files on major active accounts within their marketing area/segment(s).
• Establish and maintain effective employee relations.
• Perform related duties and special projects as assigned.
• Maintain punctuality, good timekeeping, and appearance.
• Train and develop sales executives and sales coordinators and staff reporting to them in designated sales and marketing areas.
• Prepare and complete timesheets, Rota’s, holiday schedules, in line with business needs, as and when required.
• Prepare and complete Purchase Orders as and when required.
• Undertake and complete any special projects, tasks, or other reasonable requests by your department head and/or Hotel Management.
• Prepare correspondence to customers, internal booking reports, and file maintenance.
• Work with other departments within the hotel to provide quality service to customers.
• Attend local trade shows, community events, and industry meetings.
• Take ownership of daily sales activities and maximize productivity by following a system of weekly and monthly action plans.
• Other duties assigned by the Director of Sales when required from time to time.