Marketing Executive

K Marketing & Communications Ltd – Kuala Lumpur
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We are seeking a dynamic and data-driven Performance Marketer to join our innovative and fast-paced team. As a Performance Marketer, you will play a pivotal role in strategizing, executing, and optimizing our ATL and BTL advertising campaigns to maximize ROI. Your expertise will drive user acquisition, engagement, and retention across multiple platforms. This role requires a deep understanding of paid media strategies, analytics, and the ability to leverage data insights to inform marketing decisions. You will collaborate closely with cross-functional teams to ensure alignment and achieve campaign success.
What you'll be doing
• Participate in various project pitching & briefing that involve media (internal & external meeting).
• Analyse & identify client’s media strategy, challenges, direct competitors, expectations & budget.
• Analyse and interpret data from various digital marketing channels to identify opportunities for optimisation and improvement
• Develop and implement targeted performance marketing campaigns across platforms such as Google Ads, Facebook Ads, and Instagram Ads
• Continuously monitor campaign performance, making data-driven adjustments to maximise ROI and achieve client goals
• Collaborate with the creative team to ensure campaign assets are aligned with brand guidelines and messaging
• Provide regular reporting and insights to clients, demonstrating the impact and effectiveness of the campaigns
• Stay up-to-date with industry trends, best practices, and platform updates to enhance the performance of your campaigns