Digital Marketing

1. Plan & Execute Digital Campaigns
- Develop and implement online marketing campaigns aligned with company goals.
- Manage paid advertising on platforms such as Facebook Ads, Instagram Ads, Google Ads, Shopee Ads, Lazada Ads and TikTok Ads.
2. Social Media Management
- Create, schedule, and manage engaging content across social media platforms (Facebook, Instagram, TikTok, Shopee, Lazada, YouTube).
- Monitor audience engagement and respond to messages/comments professionally and promptly.
- Build and grow online community presence.
3. Digital Content Creation
- Design marketing materials such as banners, posters, reels, and short videos using tools like Canva, CapCut, or Adobe Suite.
- Collaborate with the design and sales team to ensure consistent branding and messaging.
4. Performance Monitoring & Reporting
- Analyze campaign performance using analytics tools (Meta Business Suite, Google Analytics, Shopee Analytics, Lazada Analytics, TikTok Analytics).
- Provide monthly reports on engagement, conversion rates, ad spend, and campaign ROI.
- Make data-driven recommendations to optimize future campaigns.
5. Website & E-Commerce Management (if applicable)
- Update and manage website content, product listings, promotions, and landing pages.
- Support management of online selling platforms such as Shopee, TikTok Shop, Shopee, Lazada or the company’s own e-commerce site.
6. Trend Monitoring & Innovation
- Stay up-to-date with current digital trends, social media algorithms, consumer behavior, and new tools/technologies.
- Experiment with new content formats and strategies to keep the brand relevant and competitive.