Digital Marketing Executive / Advertising Specialist

Job Description

1. Digital Campaign Management
- Plan, create, and execute omnichannel marketing campaigns to drive both in store foot traffic and online sales.
- Leverage platforms like Facebook, Instagram, TikTok, and Google Ads for targeted retail and e-commerce marketing.
- Optimize paid media budgets to ensure high ROI for both retail and online channels.
2. Content Creation & Management
- Collaborate with the Sales Department / Creative Department to create engaging content that highlights in-store promotions, new product launches, and seasonal campaigns.
- Maintain a content calendar for digital platforms to ensure synchronized communication across retail and e-commerce.
- Create or oversee the development of visuals and videos tailored for both online and offline audiences.
3. Social Media Management
- Manage social media channels to promote e-commerce campaigns and drivestore awareness.
- Respond to customer inquiries related to both online and offline products,ensuring consistent messaging.
- Analyze performance metrics to identify trends and opportunities for betterengagement.
4. Data Analysis & Reporting
- Monitor and report on the impact of digital campaigns on retail sales (e.g., store visits, conversions) and e-commerce performance (e.g., traffic, revenue).
- Use analytics tools like Google Analytics and Meta Insights to provide actionable insights for combined channel growth.
5. SEO & Website Optimization
- Work with the team to optimize e-commerce product listings and ensure discoverability of in-store offerings online.
- Improve website SEO rankings to attract both digital and physical store traffic.
6. Collaboration & Alignment.
- Partner with the Retail Sales Manager to align digital marketing campaigns with retail store goals, including new store openings or promotions.
- Work closely with e-commerce and creative teams to develop integrated marketing strategies that enhance the customer journey across channels.
7. Exploring New Opportunities
- Identify and pursue digital marketing opportunities that enhance the e-commerce business (e.g., influencer marketing, partnerships, or affiliate programs).
- Stay updated on retail marketing trends, including geotargeting, location-basedads, and digital loyalty programs.

Requirement
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 1–3 years in digital marketing, preferably with exposure to e-commerce and/or retail industries.
- Strong understanding of social media platforms and ad management tools(Facebook Ads Manager, TikTok Ads, Google Ads).
- Experience with analytics tools (Google Analytics, Meta Insights) to track bothonline and offline performance.
- Knowledge of SEO, email marketing platforms, and loyalty program tools.
- Basic graphic design skills (e.g., Canva, Adobe Express) for content creation.
- Excellent collaboration and communication skills to work with cross-functional teams.
- Creative thinker with a proactive approach to identifying marketing opportunities.
- Ability to manage multiple projects and meet deadlines in a dynamic environment.
- Willing to relocate/travel in Kapar, Klang.

Benefits
- Additional leave
- Insurance & Medical coverage
- EPF & SOCSO/EIS
- Free meal provided once a month
- Company trip & staff activities
- Yearly bonus & increment